Winter 2025 / Muskoka Tallow
For the Winter 2025 re-launch of Muskoka Tallow, a skincare brand known for its handcrafted, grass-fed and tallow-based products, we focused on celebrating skincare through self-care and meaningful connections. The goal was to highlight how skincare can be an opportunity to find genuine, calming moments with ourselves, our kids, or those closest to us. By showcasing these intimate moments, our content campaign aimed to position the brand as a natural part of daily life, enhancing both self-care and relationships.
Through natural, intimate visuals and storytelling, we created video content that emphasized the brand’s commitment to authenticity while reinforcing the product’s natural beauty and effectiveness. This approach helped establish a strong, heartfelt tone for Muskoka Tallow, positioning it as more than just skincare— it’s a way to nurture and connect.
