Built Different / Algonquin Outfitters
Algonquin Outfitters is an outdoor brand that inspires adventure and a deeper connection with nature. This project focuses on a season often overlooked, showcasing the resilience and strength it builds. Through captivating visuals and storytelling, our promotional video highlights the beauty and grit of embracing the cold and snow.
The narrative follows three Algonquin Outfitters employees as they make the most of a cold, snowy day on their way to work. With humor, light-heartedness, and a spirit of adventure, the story celebrates overcoming challenges and embracing each moment, aligning with the brand's core values.
"Built Different" goes beyond a commercial— it's about embracing the challenges of every season. The project highlights the resilience and spirit needed to make the most of even the toughest days, encouraging others to step outside, face the elements, and keep pushing forward.
