For Algonquin Outfitters, we set out to tell the story of their Canoe Lake/Portage Store location, a historic and iconic gateway into Algonquin Park. Known as the starting point for countless canoe trips, it’s a place where travellers from around the world gather to gear up, fuel up, and begin their backcountry adventures. Now under AO’s care, the store is embracing its rich heritage while offering a fresh, welcoming experience for new generations of explorers.

For Algonquin Outfitters, we created a story-driven campaign to spotlight their Lake of Two Rivers location — a hidden gem in the heart of Algonquin Park. We wanted to highlight what makes this spot so special: where else can you grab a delicious meal, pick up craft beer and ice cream, and then bike through forest trails to a stunning lakeside beach?

Algonquin Outfitters is an outdoor brand that inspires adventure and a deeper connection with nature. This project focuses on a season often overlooked, showcasing the resilience and strength it builds. Through captivating visuals and storytelling, our promotional video highlights the beauty and grit of embracing the cold and snow.